Afraid of a blank canvas?
We take a blank canvas…
And turn it into your next viable
business venture.
We are NOBA, The Business
Prototyping Agency.
We support companies and
entrepreneurs in launching new
products, services and business
models.
We are NOBA, The Business
Prototyping Agency.
We support companies and
entrepreneurs in launching new
products, services and business
models.
NOBA Knowledge
Approach
We develop preliminary sample businesses to test concepts and quickly transform them into efficient, ready-for-market ventures.
By drawing upon the best of what we’ve learned from working with lean startups, agile methods and rapid prototyping, we’ve developed an efficient approach that jives seamlessly with your team’s workflow.
It’s a structured phase-gate process that generates real market metrics to accelerate innovation and make informed decisions every step of the way.
Screen
Definition Sprint
We do a quick deep dive on the needs, existing alternatives and trends. We get involved in generating and defining ideas and help you refine your value proposition.
Sonar
Product-Market-Fit
5-6 weeks
We use metrics to gauge the initial level of interest by launching a customer-facing prototype of the business (name, logo, website, copy, materials, tone of voice, ads and more). The resulting data help us refine the business proposition, as the resulting leads become Early Adopters.
Alpha
Validation of Business Model
1-3 months
We launch a “non-scalable” version of the business that starts serving actual customers to understand key business metrics and ongoing level of interest and viability in a real market setting.
Beta
Validation of Scalability
3-6 months
We continue developing and improving the elements of the business to make it scalable and ready for the mass market. We partner with companies to build any required tools for added optimization and growth.
Growth
Blitzscaling - Bespoke timelines
Catered to your business
We launch B2B and B2C businesses and make them grow fast using an agile mindset and in accordance with lean methodologies. Forget bureaucracy, complex processes and long meetings. This is go-go-go time!
Services for Companies
Ideation
Identify opportunities, determine value proposition, business model and key features to generate value.
Value proposition validation
Gather real market evidence and consumer insights to make data-driven decisions.
Lean testing
Obtain metrics and insights to validate concepts and product-market fit.
Minimum Viable Business launch
Build initial version of the product / service and required operations and launch in the market to validate viability and understand business.
Early-stage growth
Support scaling of the business with dedicated corporate teams.
Innovation strategy
Define and implement the right processes and tools to experiment with new business ideas before leveraging the full potential of the corporation to scale.
Business Factory
Set up, manage and operate the innovation funnel efficiently to maximize the return on the overall portfolio of business ideas.
Intrapreneurship
Upskill employees and enhance company culture through hands-on work and business prototyping trainings.
Services for Entrepreneurs
Opportunity mapping
We dive deep in the market to determine Where to Play (territories) and ideate How to win (solutions).
Business definition
We understand how to generate and capture value by developing the value proposition, business models and key hypotheses to be tested in the market.
Experimentation
We build prototypes of the business idea and test them in the market to validate desirability, feasibility and viability.
Scale
Drive growth and continuous improvement of the business to optimize and maximize the generation of value.
Academy