July 10, 2019

In 1979 in a West London studio, a sound engineer was messing around with a new mixing table the studio had acquired. It included a “talkback microphone” that was used to have a conversation between the musicians in the recording room and the mixing booth. The engineer...

June 3, 2019

In a famous experiment, American psychologists Timothy D. Wilson and Jonathan W. Schooler invited grad students into a room to look at different posters. Participants were told that the purpose of the experiment was to examine the different kinds of visual effects that...

January 31, 2019

On July 29th, 2018, Geraint Howell Thomas, from Team SKY, was officially declared victorious of the Tour de France. His triumph contributed to his teams’ jaw-dropping results: six wins in only eight years since its inception. How did they do it?

In the beginning of the...

January 24, 2019

Youssef Nasrallah was a young man who left four young children and a wife in his native Lebanon in search for a better life. It was the late 70’s, and the small country formerly known as “the Switzerland of the Arab World” was engulfed in civil conflict that would span...

January 17, 2019

For years, behaviour economics has relied on the same methods that companies use to answer questions on the behaviour of human beings, such as estimating propensity to buy products. These methods consist in putting a bunch of people in a room and interacting with them....

November 28, 2018

When the words "student visa" and "cannabinoids" are heard casually in the same room, one can expect trouble. And on November 28th at 18:00h, these two were very present at the flashy new NOBA offices at the OneCowork Port Vell. Trouble was to be expected, but not for...

June 1, 2018

Brainstore, your friendly neighborhood idea store, is now open for business in the quite Gràcia neigbourhood of Barcelona. During the entire month of June, passers-by are welcome to walk in and express their personal or professional needs. The store’s “Idea artisans” w...

March 1, 2018

Starting this season, the answer to this question might change. We advise you to keep reading before placing your bets.

If in Football, a team's speed increases the odds of winning a match. in Business, speed is mandatory. Fast players can outpace rivals when attacking...

January 8, 2018

At some point in our youth, we’ve all convinced ourselves that we could open up a bar and do it so much better than everyone else. At NOBA, we’re no different. Hence, on November 29th, 2017, we decided to step out of the planning phase and put our money where our Dry M...

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Carrer de l'Escar, 26

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