Barcelona’s first idea store is now open for business

Brainstore, your friendly neighborhood idea store, is now open for business in the quite Gràcia neigbourhood of Barcelona. During the entire month of June, passers-by are welcome to walk in and express their personal or professional needs. The store’s “Idea artisans” will respond to the challenge with a catalogue of ideas in less than a week. Customers will then be invited to reflect on the value of the service offered and will be invoiced accordingly. The secret lies in the “Brainstore idea Machine”, a concept developed just over two decades ago in Switzerland, by Markus Mettler and Nadja Schnetzler. Since then, the innovation company has opened pop-up stores in their native Biel and New Yo


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